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Monday, November 30, 2009

New Jersey Teachers Union's Electile Dysfunction for Corzine Explained

From Big Government:

An interesting document found its way to my inbox last weekend. It was a
PowerPoint presentation of an analysis done by the New Jersey Education
Association, regarding its efforts to re-elect Democratic Gov. Jon
The document can be found at “Electile Dysfunction,” meaning the
polls were telling them that voters, including teachers, weren’t as enthusiastic
about Corzine as they would like, the union’s Director of Government Relations,
Ginger Gold Schnitzer, proposed a double-dose remedy: “A robust member-to-member
campaign,” followed by “an independent communications campaign to inoculate the
The first dose of the union’s plan was to appeal to its members. The
radical community organizer Saul Alinsky taught the NEA that the trick to “organizing people is to
appeal to their self-interest.” Thus, the union promoted Corzine’s
pro-union “accomplishments,” like investing $3 billion into public pensions,
increasing school funding, increasing school construction, expanding
pre-kindergarten programs, opposing school vouchers, and providing free medical
benefits for teacher for life.
Oddly, the union didn’t cite any
accomplishment that actually helped students.
To “inoculate” the public, the
union targeted women under 45. It purchased advertising on cable channels
typically watched by women, like the Food Network, HGTV, Lifetime, TLC, Bravo
and a few others. Even though the ads were purchased by an “education”
organization, they focused completely on issues they thought would sway women to
Corzine, like health care and family leave. The ads also directed viewers to a
website operated by a group called “NJ Kids and Families.”
How heartwarming,
not to mention completely phony.

Read Here: New Jersey Teachers’ Union’s ‘Electile Dysfunction’ for Corzine Explained

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