Read the Bills Act Coalition

Thursday, November 13, 2008

Did TERRY McAULIFFE violate the Media Guidelines of Mother's Against Drunk Driving?

Posted by MAXIMUS

Mother's Against Drunk Driving (MADD) seeks to promote keeping children alive and safe.

What would MADD think of Terry McAuliffe swigging Rum on National television during prime time child viewing hours?

MADD issues the following set of standards to guide the...,promotion of all beverage alcohol products and authorizes MADD entities to identify and bring to public attention examples of advertising, promotions, or other marketing activities that violate these standards.

MADD Standard #4.) & #5.) discourages "on-camera consumption...[using] celebrities..."
Link here: http://www.madd.org/Media-Center/Media-Center/Official-Position-Statements/Position-Statements/Marketing-Service-Related.aspx

Watch Terry inappropriately drink on national television and decide for yourself if this potential Gubernatorial candidate violated MADD's Media Standards:

2 comments:

Virginian for Bob McDonnell said...

What an interesting angle to compare MADD's media standards to McAuliffe drinking hard liquour on the air. Fortunately, BOb McDonnell is a leader who advocates for MADD and getting drunk drivers off of our roads. Oddly enough, this is a "morning" show, it is not like it a late night show, but a morning show. Anyway, interesting post and nice blog.

runbobrun.blogspot.com

ccMAXIMUS said...

Thanks for the drive by and your comment....Nielson television surveys indicate that alsmost as many televisions are turned on for the morning news as are turned on during the evening news....Children watch and listen to the news from televisions in the morning because that's what mom and dad are listening to.