Frederick's 100-day plan to jump start our party, hope he follows through because it looks like it is exactly what we need at this point:
To: Republican State Central Committee, Elected Officials and Candidates
From: Jeff Frederick, Chairman, Republican Party of Virginia
Date: June 2, 2008
Re: The First 100 Days
It is now Day 2 of my Chairmanship of the Republican Party of Virginia (RPV), and we
are already off and running with a pro-active and aggressive plan to start winning again.
As I consistently said on the campaign trail, turning the tide will be a team effort, so I
wanted to take a moment to outline for you our efforts for the next 98 days so that you’ll
be aware of our activities.
As you know, in 98 days, we will be in the post-Labor Day critical campaign season.
Our main focus is on winning Virginia for our Presidential nominee and ensuring success
for our congressional candidates. Yet, in everything we do for 2008, there will be an
application toward winning in 2009. Every phone call we make, every dollar raised, and
every penny spent on technology (among other things) for our 2008 campaigns will have
a direct benefit to our 2009 efforts.
Our aggressive efforts won’t end after the 100 days have expired, however. This plan is
designed to kick-start our Party and lay the initial foundation and infrastructure on which
to implement a more long term strategy for victory – which we will be developing during
these 100 days, hopefully with your assistance and input.
I’m interested in your feedback and ideas on how to improve and build upon this initial
plan, so please feel free to contact me or any member of my staff with comments.
The points outlined below are in no particular order of precedence (timing or
importance), but represents a comprehensive immediate approach:
1. Building the grassroots: Each of these items are designed to build in as little
time possible a strong grassroots infrastructure from which to enter the fall
campaign when undecided voters begin to settle on their choices for November.
With that infrastructure in place, our Party will be far better positioned to seek out
those undecided voters, identify them, build relationships, and make the case to
vote Republican (the post-Labor Day, Victory campaign) – as well as to motivate
our GOP base to get involved and show up.
• The currently in-progress “LG, AG, RPV Challenge” is a good starting point
to getting unit committees to begin to think how they can reach out to new
people and welcome them into our Party. We will continue to implement this
ongoing challenge, which is scheduled to end after Labor Day.
• We will immediately begin the process of hiring additional RPV field staff.
Between fundraising for this specific purpose combined with Victory 2008
funds that are available, we will build the strongest field operation our state
Party has ever seen. The eventual goal is to have one field staffer for each of
our 11 congressional districts, but we will ensure there are no less than 5
people on this team by Labor Day – each based in various regions.
• RPV field staff will fan out across Virginia to meet with representatives of
every local GOP unit, as well as the Young Republican, College Republican,
Teenage Republican, and Republican Women Clubs. The main goal of these
meetings will be to identify the top 3 items RPV can assist the units and clubs
with. When I campaigned for Chairman, I promised that RPV would ask the
grassroots what they need from RPV, and this is the first step in that direction.
RPV would then begin to address those needs as quickly as possible to better
equip units to win their areas for Republicans. These meetings will also serve
as an opportunity for RPV staff to become better familiar with the local unit
and club leaders and begin to establish strong lines of reciprocal
communication between them and RPV.
• Also as part of these meetings with unit and club representatives, RPV staff
will seek to find out what each unit is doing well, and what they need help
with. Using this information, RPV will develop a best-practices document to
share ideas that lead to successes/strengths in units and clubs, and to develop
RPV programs to address common weaknesses. The best-practices document
will be a dynamic document updated frequently to make sure the best ideas
are getting out quickly.
• An important part of the best-practices will be to include tested and proven
methods for reaching out to minority communities and youth. After RPV has
had a chance to gather information on this specific topic, we will establish a
stand-alone statewide “Our Values” campaign to improve our numbers among
minorities and youth, partnering with units and clubs that wish to participate,
and we will introduce incentives with measurable success metrics. A primary
goal of this effort would be to effectively communicate that our values are
• RPV will provide each unit with the list of those who voted in the February
2008 Republican presidential primary from their area. Units can use those
lists as they feel best, but RPV will encourage them to use the lists to establish
an outreach program to those who voted who might not already be involved in
the local GOP committee.
• Partnering with Young Republican, College Republican, and Teenage
Republican Clubs, we will develop a plan and lay the ground work to establish
a statewide deployable army of volunteers to dispatch to those areas we need
them most in the immediate several weekends just prior to the November
election. The goal would be to have up to 200 volunteers ready to go in at
least 5 congressional districts (for a total of 1000 volunteers on any of those
weekends to make phone calls, go door-to-door, put up signs, or whatever is
needed by the campaign organizations).
• We will immediately form a Unit and Club Chair Caucus.
2. Fundraising and better stewardship: Raise the necessary funds to implement
this Plan, and ensure that every dollar sent to RPV is used to elect Republicans
and beat Democrats.
• Integral to any fundraising programs we establish or continue, we must
quickly establish value for those we solicit. People don't want to throw
money away. Whether they are wealthy or not so wealthy, people work hard
for their money and if they give, they want to make sure they are making a
sound investment. RPV has done a very poor job of giving folks a return on
their money and we must immediately change that in both practice and
• Working with the Republican National Committee and our Congressional
Republican leadership, we will develop an aggressive schedule of both highdollar
(focus: quality) and lower dollar (focus: quantity) fundraising events.
These events will be creative, such as concert/dance venues and socials for
younger Republicans with maybe a top east coast club DJ, to a karaoke
session for seniors with Pat Boone, to a lecture and workshop with Newt
Gingrich – to complement more traditional fundraising receptions with big
• RPV will partner with the most successful direct mail firms to grow our house
file (fundraising list) with innovative incentive programs for donors. This
effort will also include online and email donor programs.
• We will expand our finance committee operations.
• Neither I nor my staff will subcontract work to family members, and all
contracts will be competitively bid.
• I will form a targeting committee with representatives from both caucuses,
and the campaigns of the Attorney General and Lt. Governor as well as other
groups planning to contribute large sums of money in the upcoming cycles, to
make sure money is getting to the incumbents who need help, and the
challengers who put forth the effort to have a chance to win.
3. Maximize and leverage technology: Our campaign for Chairman proved that a
practical website can enable thousands of new people to get involved in the
process, and technology can organize them. We will use the same approach to
closing the technology gap with the Democrats, and even surpassing our
opponents where we can with information tools. My years of running an
information technology company will enable me to personally ensure that we are
getting exactly what we need for as few dollars as possible. However, I will not
personally benefit from the money we invest. I am ending the previous practice
of staff contracting with family members to do website or other work.
• Many units have websites and email lists; many do not. RPV will provide
each unit that desires it with cookie-cutter basic website and online email list
management tools – free of charge. These tools will all be integrated into
RPV statewide technology so the state Party can push content to local unit
websites and build a powerful statewide email list to trigger instant action
from the grassroots.
• We will ensure that local unit and Republican activists all around the
Commonwealth are armed with the information they need to combat the
liberal media bias. Information to be pushed to the unit websites will include
the great things and successes our Republicans in Washington and Richmond
are doing, and importantly, when our opponents get it wrong (both things
seldomly reported by the media).
• RPV.org will be redesigned with a new architecture and welcoming feel to
both “inside baseball” activists, as well as newcomers looking to find out
more and get involved. Major priorities will be to highlight our Republican
candidates in a prominent way, and to provide a one-click front-and-center
process for people to find out what is going on in their areas, and how to get
involved with their local committee and/or campaigns.
• We will obtain the most current statewide voter file from the State Board of
Elections to rebuild from the bottom-up our Party’s data system. One
fundamental problem with today’s system is that 20% or more of the people
on our lists are dead or have moved. Thus, whenever we mail to these lists,
20% of the money spent is wasted. It is imperative that at a minimum, the
people we are contacting are getting our communications. Then, from there,
we can use voter history provided by the Board of Elections to establish a
multi-tiered statewide targeting universe for use by our candidates (the tiers
will be prioritized so campaigns can use the tier they have the budget to
communicate with). We will also use primary election participation to
establish a party ID rating.
• Once we have a solid and reliable data set, we will continue our efforts to
build upon it with door-to-door activities, phone calls, and internet surveys.
4. Chairman’s youth initiative: The youth are the future of our Party, and aside
from preparing them to take the reins, they are often motivated and energetic –
both qualities in short supply these days.
• We will immediately coordinate with the Young Republicans (YRs), College
Republicans (CRs), and Teenage Republicans (TARs) to give them the same
incentives as local units – getting young voters to complement, not replace
local volunteers who have been doing much of the work in recent elections.
• The election of a Young Republican to the RPV Chairmanship has fired up
many YRs and CRs to combat the perception on campuses and in young
professional circles that Obama’s Democratic Party is home for them. We
must channel this excitement into building our grassroots and providing
support to our campaigns.
5. Winning the next decade: There is no more important election than the one in
2009 to establishing a foothold to winning over the next decade. Next year, we have
the opportunity to sweep the 3 statewide offices, as well as to protect and expand our
House majority. Doing so will ensure a strong GOP influence over the redistricting
process and our prerogative in policy making. We haven’t a moment to spare, and
must begin our 2009 efforts immediately.
• We will partner with the House GOP caucus to quickly develop a list of our
five most vulnerable general election House incumbents and those we believe
are the five most vulnerable House Democrats. RPV will then immediately
focus on those districts. In particular, we will begin to aggressively
communicate in those areas the good things their Republican incumbents are
doing; communicate the missteps of the Democratic incumbents; and give
special attention to building the grassroots in those areas. Further, we will
meet with each of the 5 GOP incumbents to develop a plan with them of
where RPV can be helpful to their re-election efforts against Democratic
• As was mentioned previously, but warrants repeating in the context of keeping
our House majority: we will be leveraging everything we'll be doing in the
2008 cycle to improve the outlook for us in 2009.
• RPV will assist incumbent legislators and 2009 challengers (along with their
respective units) to canvass households on behalf of McCain and our 2008
Senate nominee. By collecting this information as early as possible, the data
can then be used as a foundation for our 2009 legislative campaigns.
• RPV will create a secure, proprietary “Majority Blog” accessible only by
Republican legislators to keep them apprised of RPV’s 2009 statewide
recruitment and opposition research efforts.